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New Coke - Coggle Diagram
New Coke
Problems occured
Consumer backlash
- Introduction of New Coke were viewed as an unwelcome changes as local Coca-Cola drinkers were deeply attached to the original formula
Protests and demonstrations
- People expressed dissatisfactions with New Coke through protests, petitions, and even boycotts. There were widespread demonstrations, with consumers demanding the return of the original Coca-Cola
Loss of market share
- Market share of Coca-Cola began to decline significantly as consumers switched to rival products, primarily Pepsi
Reputation damage
- The company faced criticism for tampering with a beloved and iconic brand was seen as a symbol of corporate insensitivity to consumer preferences
Recommendations
Reintroduction of Original Formula
- Reintroduction of the original Coca-Cola formula under the name "Coca-Cola Classic" after few months of New Coke to appease loyal customers and restore consumer trust
Listening to consumer feedback
- Companies should listen to its consumers and respect their emotional connection to the brand. Regular market research and consumer feedback became integral to decision-making processes.
Maintaining consumer choice
- The company chose to keep both original formula and New Coke on the market to allow consumers having a choice between the two versions, recognizing that some people might prefer the new taste
Product Testing
- Future product innovations were subjected to rigorous testing and research before launch
Overview
Founded in 1886 in Atlanta, Georgia by Dr. John Stith Pemberton
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Coca Cola Company produces a vast protfolio of beverages (other carbonated soft drinks e.g diet coke/sprite, non carbonated drinks e.g bottled water/juices/tea, sports and energy drinks e.g Monster/Powerade and more.)
Main issue
Losing market share and negative public reaction of reformulation of Coke, called New Coke
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