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Week 1 - Coggle Diagram
Week 1
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Earned, owned, and paid social media
Earned media
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Earned media is a personal or public promotion of a brand or product. Earned media is marketing generated by your customers.
User-generated content, or UGC, is any content created by people rather than brands. User-generated content can include text, videos, images, reviews, and so on.
Owned media
Owned media is all the digital content a brand fully controls, websites are one of the most common forms of owned media.
Paid media
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It can be used to target specific groups of people who might be interested in your product and services.
Paid social media can also help promote your content in order to drive more earned media and direct traffic to your owned media properties.
Social media marketing
The process of creating content for different social media platforms to engage and promote business or product
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