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Week 1 - Coggle Diagram

- - - - Social listening refers to tracking and analyzing conversations and trends related to your brand.
      - Social listening can help you understand what people think about your brand, which can inform your marketing and product development decisions
      - It can also help you determine your approach to audience engagement. Engagement refers to how your audience interacts with your brand on social media. It's when people respond to your social media posts by taking actions such as liking or sharing them.
- - - - Organic social media is any social media activity that does not require a paid promotion. Organic social media will form the foundation of your social media strategy.
- - - - a lead is a potential customer
- - - - Awareness
        
        Capture your audience's attention
      - Consideration
        
        Provide customers with more detailed information
        
        Marketing "rule of seven"
        
        a potential customer must see a message at least seven times before they're ready to take action.
      - Conversion stage
        
        The conversion stage is when you capitalize on the interest people have already shown in your brand by remarketing and offering incentives and the loyalty stage is a time to continue to nurture relationships with your customers so you can remain in their minds.