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Competitor, Company, Context, Collaboration, Customers - Coggle Diagram
Competitor
Product
Competitor's offers better deal(P2)
Competitor have better quality products (P1)
Service
After sales service provided by the competitor is better(P2)
Competitor Sales team is more efficient compared to TechnoServe's (P4)
Technology
Competitor have advance technology(P1)
Company
External
Product/Service offered
The product offered by the company does not meet the customers requirement(P0)
The product is outdated(P0)
Quality of the product is low as compared to industry standards(P1)
Market occupancy
The company does not have good occupancy over market(P2)
Internal
Employee’s efficiency
Sales
Communication between sales team and prospects is inefficient (P1)
Inefficiency of sales team (P0)
The prospects that are generated Vs converted is low than the expectation of the firm (P0)
Direct sales are removed and tele-sales made (P1)
Marketing
The engagement channels are not chosen right(P0)
Social marketing are not working (P0)
Marketing events are not launched (P1)
product development
Current product offerings are expected to be relevant for next 3 years (P3)
Context
Market
Demand of product decreased(P2)
Covid-19 made economical condition low (P2)
Technology
New technology available which changes Technology Trends(P1)
Collaboration
Vendor
Necessary resources and support are not provided(P1)
Are not aligned with TechnoServe's goals(P2)
Asking for high margin(P1)
Distribution Panel
Not preferred by customers(P2)
Customers
Need
Product Satisfaction
Expectation of the customers are different from TechnoServe’s provide (P0)
New features are not built-in (P0)
Price Affordability
Customers who give large orders, gets discount (P2)
Low budget orders doesn’t get discount (P2)
Time Period
Time period to convert a prospect into client (P0)