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Mind map of Solutions to increase Netflix new paid subscribers - Coggle…
Mind map of Solutions to increase Netflix new paid subscribers
Problem 1: Don't know how to create OTT account and Gmail account
Don't know how to create Gmail account
Use Mobile Number in place of Gmail Account
Retrieve Gmail account automatically linked to Smartphone
Use Google Assistant/Siri to help to create Gmail account
Don't know how to create OTT account using Gmail and password
Automatically retrieve Gmail account linked to Smartphone
Use Mobile Number as an option/default in place of Gmail
Audio/Text Onboarding about Password and Retrieval management
Use AI assistant to help create OTT account
If available, use fingerprint/face lock as password in mobile phones
Problem 2: Don't know how to use digital payment modes
Don't have access to UPI or Internet Banking
Netflix in-app payment wallet
Partnership with 3rd Payment options for easy onboarding and UPI account creation
Don't know how to operate UPI or internet banking
One step for UPI ID and Password entry
Easy Onboarding to go through usage of UPI and internet banking which ever is easy
AI assistant or customer support to setup and initiate usage of UPIs
Afraid of potential financial risks with digital payments
Easy onboarding about security features related to frauds
What is and How to use auto pay renewal
Options to disable or enable auto-pay with easy UI
Customer/User: 50+ yr. non-working or non-tech working adults living in tier 1/2 cities, graduate but less digitally literate
Value to user: easily subscribe, easy renewal, no dependency on others