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Unit 1. Mkt vs Sales - Coggle Diagram
Unit 1. Mkt vs Sales
Sales
Definition: Primary aim of business, activities to increase sales, convincing customers of product benefits.
Salesperson skills: Communication, persuasion.
Sales department divided into teams based on location, product, target customer.
Teams have sales volume goals, use special offers and discounts.
Sales involve product transfer to customer for a price.
Process of Sales
Qualifying lead
Approaching
Product demonstration
Proposal and handling objections
Closing sale
Following up, repeat business, and referrals
Prospecting and initiating contact
Marketing
Definition: Activities to promote company's sales of products or services.
Begins with identifying customer needs and meeting them profitably.
Involves creating interest in the company's offerings.
Includes market research, product development, promotion, distribution, sales, and after-sales service.
Communication strategy through various platforms like newspapers, TV, social media.
Process of Marketing
Research
Segment
Target
Position
Strategize 4P's
Implement
Measure
Definition, Focus, Approach, Duration, Objective, Relationship, Priority, Strategy, Rule, Techniques, Skills, Aims at