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Unit 1. Introduction to Sales Management - Coggle Diagram
Unit 1. Introduction to Sales Management
ROLE OF SALES MANAGER
Plan market research
Establish Sales policy
Advise board of directors
Product planning
Forecast sales
Prepare sales budget
Arrange sales promotion
Select salesmen
Train sales force
Allocate territories & fix Sales Quotas
Devise remuneration & Motivation
Supervise sales team
Study competitors
Decide distribution channels
Find new markets
Define authority flow
Coordinate activities
Engage dealers/customers
Maintain department contacts
Importance
Dagmar of Marketing
Sales Force Management
Inspiring Sales
Sales Training
Brand Image & Goodwill
Sales Data Management
National Income Impact
Performance Evaluation
Sales Force Motivation
Other Key Factors