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Theme 1 Charities (b) How can products be used to promote awareness of a…
Theme 1
Charities
(b)
How can products be used to promote awareness of a charity?
What is a charity?
https://www.dailymail.co.uk/news/article-3357458/One-five-UK-s-biggest-charities-spending-half-public-donations-good-causes-spend-little-ONE-CENT-charitable-work.html
Legal requirement: to be a ‘charitable purpose’ (as defined in the Charities Act) it must:
fall within the descriptions of purposes in the Charities Act (see part 3 of this guide) and
be for the public benefit – the ‘public benefit requirement’ (see part 4 of this guide)
Legal requirement: to be charitable, a purpose must satisfy both of these criteria. The purpose must be certain so that, if necessary, it could be enforced by the court.
A purpose might not be certain:
because the wording used to express the purpose in the governing document is unclear or
because the scope and meaning of that purpose is not clear
If a purpose itself lacks certainty it cannot be charitable because it will not be clear that it:
falls within one or more of the descriptions of purposes or
is for the public benefit
Products used to promote a charity
Branded
charity merchandise are great fundraising products and giveaways
New and exciting charity promotional products are paramount to
creating a buzz and driving awareness
about your
cause
, as well as being sold to maximise
fundraising activities
.
According to NPT UK, in 2017,
40% of donors made a contribution
by purchasing charity merchandise and branded charity products printed with the organisation's logo on.
high quality branded products
will represent your charity in a fun and creative way that will deliver results and help
increase donations
Example products
https://www.allwag.co.uk/bespoke.aspx?besID=1490#:~:text=Branded%20soft%20toys%20and%20promotional,saying%20thank%20you%20for%20donations.&text=Get%20your%20charity%20marketing%20in,your%20cause%20to%20maximise%20fundraising
.
awareness
of a charity?
There are many ways to raise awareness for a charity. One of the best ways is to use
social media
.
Posting contests, photo contests, and videos can drive interest and attention
. You can also offer free swag and use hashtags to make your contest trend. Make your content fun and funny and it may go viral!
https://www.gopromotional.co.uk/branded-products/logo-merchandise/business-type/charities
Scale of production, cost, and sustainability.
Cost must be a min so profit is high.
Batch or mass if well known charity
materials from sustainable sources
Performance requirements, Material and Component requirements,
long lasting or short life and recyle?
what does the user want??
form, function
User requirements - Wants and Needs
Wants
money does something
updates on how things have changed
Needs
a product back or a feeling of doing good
Awareness creation
is critical for the non-profit sector. Charities must maintain
top-of-mind awareness
with target audiences and your
messaging must also convince them to
support or donate to your cause. It requires subtle cues that will inspire potential donors – and repeat donors – to take the action you desire.
Possible products
One off gifts
Long term giving
buying something where profit goes to charity
a pack helping schools fundraise
