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StaySync PMC - Coggle Diagram
StaySync PMC
How to create a USP for our Brand
Airbnb Tourism Trends
India saw more than 67.7 Cr domestic tourist visits in 2021
More travel in upper middle/middle class
Mostly young travelers (Age group 19-45)
Booking made by own person. no middlemen involvement
Staycation and Increase in average length of stays in increasing
GOA Trends
Completely leisure travel market
Average length of stay is 3-5 days
Airbnb is considered a strong alternative to similar prized hotels- Wear & tear of the property is high
Strong focus on the look of the property (Instagram-able properties)
Price Point
Easy Scaling
Operational Efficiency
Goa Tourists Profile
Around 80L visitors travel to Goa every year
80% between 19-45 yrs old = 64 Lacs
80% Middle Class = 51 Lacs
10% Upper
10% Lower Middle Class
Goa Airbnb Analysis
Total Airbnb ~10,000
Customers preferring Airbnb over Traditional Stays 40%
40% of 51 lacs = 20 Lacs
Distribution across Airbnb: 20,00,000/10,000 = 200 guests
No
Operations
Check In Check Out
Support During CheckIn
Pre-Check In Post-Check Out QA
Enquiries Handling
Complaint Management
Ad-On Services Help
Cook, Laundry, Grocery
Cleaning (Daily & Deep)
Competition Analysis
Social Media
Lead Generation
Owner Acquisition