RockStar Luxe Travel
QUICK "GETTING STARTED" INFORMATION LINKS (do NOT edit!)
www.rockstarluxetravel.com
Luxury Travel Industry:
Digital Marketing References/Guides
Initial Team Tasks
Assess Rockstar Luxe Travel's website: https://www.rockstarluxetravel.com/
Help determine how to Expedite the process (Contact, Exploration, Conversion)
Improve "StorytellingLinks to an external site." nature of the Website
Ideate on Social Media Strategy for the Client and her Website
Landing page
Fonts
I recommend keeping one type of font.
click to edit
"Plan my Journey" Page
Also, on plan my journey page, the photo of the balloons does not give the luxury aesthetics. Also, the photo is too big and it should be something half of the size.
"You got me at discovery", can be change to "Let us help you Design your memories"
"Plan my Journey" should be on top, the first thing that the potential client sees.
"Contact us" has the link to book an appointment, and "Plan my journey" does not.
The CTA is not clear on the landing page.
The video that appears on the landing page is too dark.
There is a mix of fonts, which makes the website's aesthetics not consistent
When people click on plan my journey, they should be able to fill out the information and maybe on the side it should have her picture and the information "Our team is made up of travel experts who are [...]
Looking at the webpage, it appears that none of the social media pages are linked to the website.
Each of the links takes you to the same "travel services" page of the website. Having these links is redundant if they just take you to the same page. Removing them would clear up the landing page and make for less scrolling
Analyze and determine the right Call to Action's (CTAs) to increase Conversion
The first CTA is at the very bottom of the page by the contact us section
The CTA should be the first time that you see when you arrive; adding a book now link in the main section of the web page will allow travelers to be booking immediately.
click to edit
Adding social media links to the page could be an option to allow travelers to see what kind of trips Rockstar specializes in. It could help allow customers to interact with one another as well.
There is no actual way to get information regarding booking my trip. If you want to start planning anything you are rerouted to the contact page. This is an immediate turn-off for me
Under these tabs, Rockstar could list some of the hotels, private jet companies, or excursions they use. This way, customers can get an idea of what luxury to expect.
click to edit
Some of the links at the top of the screen lead you to nowhere. When you click on destination you get a new page with Europe, Florida, and Caribbean show but you still don't know anything about the trip you could plan.
This website lacks the ability to actual start planning a trip. the CTA should be a "Book Now" link that allows travelers to provide the basics of the trip such as desired dates, destination, number of travelers. That way someone can reach out, and already has the basics of what the traveler wants.
All of the photos are too BIG! On each section the bulk of the page is the main header photo, making those smaller will result in less scrolling
Every page of the website should give me some insight as to what I can expect from your services. I should begin to feel excited about booking a trip. In its current state, all I can do is provide information and wait for your call
click to edit
click to edit
click to edit
click to edit
click to edit
Jack
Travel Stories
click to edit
Destinations
Overall I really like this page and believe that it truely represents the brand and company. The stories that are told and shared are memorable and connect the customer with the brand and also brings awanress to new customers that might be curious about traveling using Rockstar Luxe Travel.
click to edit
click to edit
The Landing Page:
The first video is nice. But it really is only showing one destination. It could show quick glimpses of location's customers have gone to or are popular destinations instead of just the one long video cause.
Also on the landing page for every service that is offered it brings you to the same page with the exact same amount of information. Instead the page should possibly explain how much a charter typically cost, how much this service cost. Addition information on a website is always helpful
click to edit
At the bottom of the page under Discover Luxury Travel it shows a cruise ship. When I think of luxury travel I don't think about going on a cruise. While that may be an option, personally the image just isn't showing me luxury travel other than the fact it is in a foreign country.
Under the Design Your Memories section you discuss "our team" but it is only a picture of you. While you do work with outside vendors and jet companies and things of that nature, are you the only one doing this or do you actually have a team? Because it only shows you which doesnt scream team.
click to edit
Travel Service Page
This page should have overall more information about the overall locations to go to, the different types of plane's or boat's to charter. Each picture should be interactive and have some sort of information that correlates with it.
This pages simply lacks a lot of information, when Im booking with a luxury travel agency I want to see that they have prices's or routes, or countries, or services and cost. Some background information would be helpful, as I don't really see a point with this page.
Keep it updated with new stories that are constantly coming out, reach out to old customers and see if they will write stories for you and keep it updated with new stories and new locations.
click to edit
click to edit
It would be nice to see specifics on the countries that you offer services to and have offered services too. As you do mention Florida, Europe, and the Carrabean what specific countries do you suggest of offer services in?
Its good that you keep bringing up the fact about lets start our journey as this is the way to contact your company with inquires. I like this a lot and believe this is good,
click to edit
click to edit
click to edit
click to edit
click to edit
click to edit
In the first page the video should be something bright and colorful, for example, it can be happy clients traveling somewhere or just couple beautiful locations.
Instead of one picture of herself in the landing page, it's better to make one short video introduction telling about who is she and which services she can provide. So why people should use this company? She will explain in the video. It needs more people connection
Would be great to add some testimonials at the end of the page.
Also some buttons to call to action "Book now"
"Travel services" by clicking there, it shows me the same page for any service. Also it opens new window which is not comfortable. Would be easier for customers to stay in one page and window. To add more explanations about services and pictures with clients.
"Destinations" I see 3 locations, which is great. When I click then I want to see more informations about it. Maybe to add some info about the country, cities and places and client stories. More pictures or just a video.
"Plan my journey" while booking the trip would be easier to get more info about the trip from clients like destination, number of travelers, dates minimum of it. If they don't know the dates or destination, you can add option "not sure yet"
It's cool that they can book an online consultation right away.
"Travel Stories" for me it says more about stories of other clients. It's better to change the name like "My travel stories or just , my blog". I would add some short interviews of clients about how amazing was their trip.
Of course, there are no buttons leading to the social media. If the client don't get enough information on the website, they expect to get it from somewhere faster way like instagram or other Social media.