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RockStar Luxe Travel - Coggle Diagram
RockStar Luxe Travel
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Initial Team Tasks
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Help determine how to Expedite the process (Contact, Exploration, Conversion)
There is no actual way to get information regarding booking my trip. If you want to start planning anything you are rerouted to the contact page. This is an immediate turn-off for me
Some of the links at the top of the screen lead you to nowhere. When you click on destination you get a new page with Europe, Florida, and Caribbean show but you still don't know anything about the trip you could plan.
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Landing page
Fonts
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"Plan my Journey" Page
Also, on plan my journey page, the photo of the balloons does not give the luxury aesthetics. Also, the photo is too big and it should be something half of the size.
"You got me at discovery", can be change to "Let us help you Design your memories"
"Contact us" has the link to book an appointment, and "Plan my journey" does not.
When people click on plan my journey, they should be able to fill out the information and maybe on the side it should have her picture and the information "Our team is made up of travel experts who are [...]
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"Plan my Journey" should be on top, the first thing that the potential client sees.
This website lacks the ability to actual start planning a trip. the CTA should be a "Book Now" link that allows travelers to provide the basics of the trip such as desired dates, destination, number of travelers. That way someone can reach out, and already has the basics of what the traveler wants.
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There is a mix of fonts, which makes the website's aesthetics not consistent
All of the photos are too BIG! On each section the bulk of the page is the main header photo, making those smaller will result in less scrolling
Every page of the website should give me some insight as to what I can expect from your services. I should begin to feel excited about booking a trip. In its current state, all I can do is provide information and wait for your call
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Jack
Travel Stories
Overall I really like this page and believe that it truely represents the brand and company. The stories that are told and shared are memorable and connect the customer with the brand and also brings awanress to new customers that might be curious about traveling using Rockstar Luxe Travel.
Keep it updated with new stories that are constantly coming out, reach out to old customers and see if they will write stories for you and keep it updated with new stories and new locations.
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Destinations
It would be nice to see specifics on the countries that you offer services to and have offered services too. As you do mention Florida, Europe, and the Carrabean what specific countries do you suggest of offer services in?
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Travel Service Page
This page should have overall more information about the overall locations to go to, the different types of plane's or boat's to charter. Each picture should be interactive and have some sort of information that correlates with it.
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This pages simply lacks a lot of information, when Im booking with a luxury travel agency I want to see that they have prices's or routes, or countries, or services and cost. Some background information would be helpful, as I don't really see a point with this page.
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The Landing Page:
The first video is nice. But it really is only showing one destination. It could show quick glimpses of location's customers have gone to or are popular destinations instead of just the one long video cause.
Also on the landing page for every service that is offered it brings you to the same page with the exact same amount of information. Instead the page should possibly explain how much a charter typically cost, how much this service cost. Addition information on a website is always helpful
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In the first page the video should be something bright and colorful, for example, it can be happy clients traveling somewhere or just couple beautiful locations.
Instead of one picture of herself in the landing page, it's better to make one short video introduction telling about who is she and which services she can provide. So why people should use this company? She will explain in the video. It needs more people connection
Would be great to add some testimonials at the end of the page.
Also some buttons to call to action "Book now"
"Travel services" by clicking there, it shows me the same page for any service. Also it opens new window which is not comfortable. Would be easier for customers to stay in one page and window. To add more explanations about services and pictures with clients.
"Destinations" I see 3 locations, which is great. When I click then I want to see more informations about it. Maybe to add some info about the country, cities and places and client stories. More pictures or just a video.
"Plan my journey" while booking the trip would be easier to get more info about the trip from clients like destination, number of travelers, dates minimum of it. If they don't know the dates or destination, you can add option "not sure yet"
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"Travel Stories" for me it says more about stories of other clients. It's better to change the name like "My travel stories or just , my blog". I would add some short interviews of clients about how amazing was their trip.
Of course, there are no buttons leading to the social media. If the client don't get enough information on the website, they expect to get it from somewhere faster way like instagram or other Social media.
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