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Scaling Campaign, Testimonial Ads, Break even ROAS(Be ROAS), Target ROAS,…

- - - - ABO
        
        Interest Audience
        
        Fex interest(narrow down) - example: Engaged Shoppers
        
        Stacked Interest
        
        Single Interest
    - - LAL based on Customer List(Purchased)
      - LAL based on Customer List (Website vistors)
      - LAL based on Page followers
  - - - Carousel Ads
- - - - If yesterday's ROAS> Target ROAS: Scale Budget 25%(Vertical Scaling) - To avoid learning phrase restarting
      - If yesterday's ROAS ~ Be ROAS: Scale budget 10%(buy more data)
      - If Last 3 days + today ROAS ~ Be ROAS: Reduce Budget 25%(Stabilize)
      - If Last 3 days + today ROAS < Be ROAS: Turn of the ad sets(kill loser)
  - - - If yesterday ROAS > ~ Target ROAS: Duplicate Afdset 3 - 4x at higher budget
      - If yesterday ROAS ~ Be ROAS: No action needed
      - If last 3 day + today ROAS ~ Be ROAS: Pause adsets, duplicate & refresh adsets
      - If last 3 day + today ROAS < Be ROAS: Kill adsets