Google Analytics UA to GA4
Effective as of
JULY 1, 2023
What is GA4
read only
no longer new data for UA
distinct google analytics property
UA collects from ONE source
GA4 collects across data streams (mobile, iOS, Droid)
GA4 = Event based data
not session
Cookie-less
"Lifecycle" reports replace old reports
mostly just website
GA4 Notable and New
All about how people get to your website
Shows which channels lead to website
Engagement Tab
shows interaction
Events are designed by YOU
Monetization
shows item bought and views
Retention
New users
returning customers
show lifetime value
Avoids BOUNCE RATE
Audience
replaced with "comparisons"
= "Google Analytics version 4"
Migration to GA4 ✅
GA4 takes in data across multiple channels
defined by you
Phase 2
Phase 3
Phase 1
Phase 4
Create your GA4 property and Launch it
Make list of your key items
Begin migrating individual items to GA4
Check your items
Phase 5
Phase 6
Determine date for mmigration as single source of truth
Archive your UA data
Notable
No backsies
GA4 only start tracking data from the moment you create it and forward.
GA4 will NOT import historical data
To launch the new property...
- Create new GA4 "property"
- Add new GA4 tracking tag to your site
- Easier with Google Tag Manager (tm)
- After deployment, check reports to make sure you see traffic data being collected.
Create and launch ASAP (July 1, UA is done)
Notable
- Make a list of the tracking items needed for your properties
Notable
[EVENTS]
Notable
asdfasdfasdfas
Notable
asdfasdfasdf
Notable
asdfasdfasdfas
No inheritance (goals/events) from any other properties
Common tracking items include
Events
Goals (Conversion)
Content Groupings
Custom Dimensions/Metrics
Referral Exclusions
PRoduct LInk Connections
Audiences
new tracking items
new goals
new events
- You will need to recreate your goals in each reporting views
GA limits you to 30 conversions per property
Note which items are "non-event" goals
Like destination based
[GOALS (CONVERSIONS)]
[CONTENT GROUPING]
[CUSTOM DIMENSIONS/METRICS]
[REFERRAL EXCLUSIONS]
[PRODUCT LINK EXTENSIONS]
[AUDIENCES]
[ECOMMERCE]
Similar for some
Scroll depth is automatic
Check automated goals
Check in "CONFIGURE"
Use Google Tag Manager
All goals are event-based
Start with event-based goals
Do Conversions
Then destination-based
then engagement goals
All content groups are created through page tagging
Nice, but requires a LOT of time investment
1 page can have multiple gtags
Use tag manager
2 STEP PROCESS
Existing Product links will work
Appear at top level
Connect to Google Ads
CAMPAIGN TAGGING
click to edit
Analytics is about:
How did they get here
what did they do once here?