Amazon prime users migration to Netflix
Regional content watchers
Personalised recommendation preferring users
Cost aware individuals
Non tech savvy users
Users who watch content based on peer recommendations
Push popular regional shows on a regular basis
Implement machine learning and data analytics techniques to track user preferences
Cover as many languages in India as possible and make available a variety of options
Push notifications for new releases of regional content based on preferred choices by the user
An option to select the languages the user prefers shows in and activating the push notification system for reminders of a new release of a show in that language
Promotions by popular regional stars / online influencers
Have a robust feedback mechanism to track ratings given by users to each movie/sitcom watched and track user preferences via this rating system
Have a robust review addition system where users can enter their reviews/thoughts about a movie/sitcom they just watched and track reviews given by each user in order to advertise relevant shows to the user
Promote preferred shows on the main page of the app/website in order to increase CTR
Have options for users to select certain mediahouses/producers/directors whose movies they would like to watch on a preferential basis in order to boost platform usage and customer satisfaction.
Include more vouchers/coupons etc.
In order to beat Amazon prime in this market , have a future roadmap to integrate more third party services like food , travel , e-commerce tie-ups etc. Vouchers for third party services/integrations as well can be explored
Promote the use of gift cards by users , work on marketing campaigns for the same. Tie up with popular online influencers for promo codes for their user base in order to attract significant traffic on the platform.
Have offer seasons on a regular basis especially pivoted around holidays in order to increase the watch time and organic customer growth.
Have effective marketing campaigns for these offers/innovative ads via social media platforms , ads on TV
Have a smooth and short onboarding process for new users to go through all the available features of the app and familiarise themselves with the experience
Have a robust 24/7 customer support and helpline numbers to solve high priority issues / major technical glitches.
Make features discoverable , make navigation through the platform easy and smooth.
Upload videos on youtube , shorts on instagram , posts on other social media apps that describe the onboarding process in great detail
Offer onboarding process walkthrough in multiple languages that serves a large chunk of the current user base as well as the targeted audience
Including promotions via TV ads for movies/sitcoms , including texts at the bottom of the ads (available on Netflix)
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Include options of "watch what your network is watching" by offering options to users to add friends via netflix to see what others are watching in their contact network.
Based on popular shows/sitcoms by tracking watch numbers , conduct online/offline events for hit shows in order to create a larger fan base for certain shows on netflix and increase watch frequency
Add a "popular in your region/country" section , have geography/region based recommendations as well in the user feed.
Add a "to watch later" section in each user's account/profile for the users to keep adding shows they get to know via word of mouth and to help them keep track , this can increase user consumption
Analyse facebook groups/reddit threads/pages and other social media fan accounts of certain shows to understand user demographics and the potential organic growth via word of mouth via these channels.