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RAYANI AIR - Coggle Diagram
RAYANI AIR
Recommendations
Proper Management Decision
-Rayani Air should be Positioned as low-cost carrier instead of full service aircraft.
-Full packed flight lead to reschedule issues, cancelled flights, lack customer assistance. Rayani Air should utilize 2 aircraft with proper capacity concerning the aircraft condition
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Customer service improvement
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Staff trainings
- Provide assistance for customers
PROBLEMS OCCURED
PASSENGERS
- Cancelled flights without advance notice or compensation
PILOT AND FLIGHT ATTENDANTS - they went on strike because they were not paid according to their services for the company.
SECURITY
- Written boarding pass, low security
- terrorism
hijacked aircraft
AGENCIES INVOLVED
Ministry of Transport
- conduct a stricter checks on the financial ability of new airlines
Malaysian Aviation Commission
- made a comment about breach of contract and lack of financial and management capacity
INTRODUCTION
- First operation on 20th December 2016
- Temporarily suspended on 9th April 2016
- Licensed revoked on 13 June 2016
Rayani Air founded by Ravi Alagendrran and his wife Karthiyani Govindan, both Malaysian Indian descent. December 2015 embark inaugural flight to Langkawi.
Niche marketing. The first airline in Malaysia founded upon Shariah (Islamic) laws, and the fourth in the world. Since it was an Islamic airline, no pork or alcohol was served on board. Prayers were recited before each flight and all Muslim female flight attenders wore hijab.
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AIRCRAFT - do not have fleets of aircraft as they only bought 2 aircrafts before.
-Aircraft is in poor condition
-Running costs of 737-400 Boeing Aircraft is rather high
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