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Old Campaign Qualification/Pricing Flow, New Campaign Qualification/Pric…
Old Campaign
Qualification/Pricing Flow
Neutral Campaign
Included:
1.) Text to ALL "Qualified" records
2.) Neutral Letter to ALL "Qualified" records
Select "Qualification Note"
"Qualified"
Duplicate/Rename Mail Campaign Workbook
Offer Campaign
Includes:
1.) Offer Letter to ALL "Qualified" records
Review and Update "Qualification Note"
Determine:
1.) "Blind Offer"
2.) "Est. Property Value"
Offer Letter Report
1.) Text Report
2.) Neutral Letter Report
Disqualified Reason
New Campaign
Qualification/Pricing Flow
Campaign Phase1
(new county or market testing)
Includes:
1.) Text to ALL "Qualified" Records
2.) Neutral Letter to ALL "Qualified" Records
Select "Qualification Note"
Qualified | Phase 1 (Neutral Marketing)
Duplicate/Rename Mail Campaign Workbook
Campaign Phase2
(re-mail county)
Includes:
1.) Text: All Qualified Records and all "Value Add Potential"
2.) Neutral Letter: (Subdivision Potential, Entitlement Potential, Commercial Potential, Rezone Potential)
3.) Offer Letter: ( All "Qualified | Phase 2 (Offer Marketing)" records.
Review and Update "Qualification Note"
Entitlement Potential | Phase 2 (Neutral Marketing)
Rezone Potential | Phase 2 (Neutral Marketing)
Qualified | Phase 2 (Offer Marketing)
Determine:
1.) Blind Offer
2.) Est. Property Value
1.) Text Report
2.) Offer Letter Report
Subdivision Potential | Phase 2 (Neutral Marketing)
Commercial Potential | Phase 2 (Neutral Marketing)
1.) Text Report
2.) Neutral Letter Report
Disqualified Reason
Special Note: "Existing Structure"
There will be more structures included in our data now that we are keeping structures built before 1976. Make sure to only disqualify existing structures that we do NOT want to mail.
Training Video to follow.