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BR'J COFFEE SHOP - Coggle Diagram

- - - - Increase revenue by 10% in the next year.
      - Increase market share by 5% in the next year.
      - Improve customer satisfaction by 20% in the next year.
      - Launch a new product or service within the next 6 months.
      - Expand into new markets within the next 12 months.
    - - Young professionals
      - Students
      - Tourists
    - - Social media marketing
      - Local advertising
      - Word-of-mouth marketing
    - - Profitability: Within the first year of operation
- - - - Coffee drinks
      - Pastries
      - Other food items
- - - - The coffee shop will place ads in local newspapers and magazines.
        Word-of-mouth marketing: The coffee shop will encourage its customers to spread the word about the shop to their friends and family.
    - - The coffee shop will create and maintain a presence on social media platforms such as Facebook, Instagram, and Twitter.
- - - - 25% in the third year
      - 20% in the second year
      - 15% in the first year
      - Profit margins
      - Projected 20% annual growth
      - Growth
      - $750,000
      - Equity
      - $250,000 equity from owners
      - $500,000 loan from bank
      - Debt
      - Positive net income from month 12
      - Positive cash flow from month 7
      - Cash flow
      - 6 months
      - Break-even point
      - Overhead: $50,000
      - Marketing: $100,000
      - Materials: $250,000
      - Labor: $500,000
      - Expenses
      - $3 million in the third year
      - $2 million in the second year
      - $1 million in the first year
      - Revenue
      - Financial Projections