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Universal Principles of Design
by William Lidwell, Kritina Holden, Jill…
Universal Principles of Design
by William Lidwell, Kritina Holden, Jill Butler
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84 Cognitive biases
Easily convinced
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- Bandwagon Effect (Herd Behavior)
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- Not-Invented-Here Syndrome
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- Foot-in-the-door Technique / Small commitment
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But don’t push it!
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- Analysis Paralysis / Choice Overload /
Choice Paralysis / Decision Friction
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Don’t call me a loser
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- Scarcity Effect
and Exclusivity
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Double or nothing!
- Choice-Supportive Bias (Post-Purchase Rationalization)
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- Irrational Escalation (Escalation of Commitment)
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