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Stories Collection - Coggle Diagram
Stories Collection
Charity Partnerships
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The Good Literary Agency - The Good Literary Agency are focused on discovering, developing and launching the careers of writers of colour, disability, working class, LGBTQ+ and anyone who feels their story is not being told in the mainstream.
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Give A Book - promote books and reading in the hardest-to-reach places. It works in prisons, schools and with disadvantaged children and young people throughout the UK.
Campaign
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SOCIAL
M.H STORIES social campaign – ask our muses to share their fragrance stories. Filmed on iphone – talking to camera. Throughout the year rather than just coinciding with Stories Release. Links to breathing life and colour into perfumers art – people behind the brand.
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Important to make it feel like a London/Miller Harris brand story still. Leaning into British sensibility / pretty bookshops.
Experiential
Giant book pages with drips popping up around London / New York / China / Scotland / Paris. Giant paint drips on libraries/creative hubs in the key cities?
Treasure hunt around London’s bookstores. Fragrances/books/paint drips hidden in the colourful or creative parts of London - https://www.instagram.com/p/CxLpy45Iar6/?hl=enThe London Library / V&A National art library are nice buildings.
Projection cube - read the page and be instantly transported to the feeling/emotion/place of the book.
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BTL
Stories of today
Modern day story-tellers from today.
Creative story-tellers - musicians, artist, rap, poet, novelist.
Revelling in the story. Central to all of our fragrances is the storytelling. You smell the fragrance and you are instantly transported to a place/time/feeling.
Could each city use a different creative:
- New York: Spoken word / graffiti
- Paris: Poet
- Shanghai: Ink Artist
- Isle of Sky: Water colour / music
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Wild posting of stories / quotes / art (rather than campaign imagery) - like the 'Poems on the underground' series.
Creative Expression
An exploration of creative expression – people who work with paint or create art in different mediums
(like the fragrance is a creative expression of the page
Artist influencers in each city
Paper page of the book, with story written on covered
in the artist’s interpretation of the fragrance
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Cannes Feedback
- Scherzo as a starting point. Represents M.H as a brand best.
- People like the Geographical ties.
- People understand the story concept.