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The Zig Zag Principle - Coggle Diagram

- - - - Revenue - Expenses = Profitability
      - 65% for Zig1, 30% for Zig2 and 5% for Zig3
  - - - Is there a feature of your product or service that would compel the customers to buy your product over the competitors? Is there a substitute that will compete with your product?
    - - What is the bargaining power of the buyers? Do your target buyers have the power to force the price of your product down? Can you command a premium price for your product?
    - - How much power do you have over the suppliers? Are there multiple suppliers available? Can you get a better price on your supplies than the competition?
    - - Who is competing for market share in your product? Is the market saturated? Is there rivalry among competitors in the industry? Note that competition can be a good thing unless it squashes your chances of entering the market.
    - - How difficult is it to enter the space? Do you have an advantage over the competition? Once in, how do you keep others out of the space?
    - - Do you have a distribution channel? - Determine the market need and then the channel, after then build the product.
- - - - Achievement/Drive
        
        Adding Value
        
        Authenticity
        
        Close Relationships
        
        Competence
        
        Confidence
        
        1 more item...
- - - - Document the processes in bite size pieces, make sure you note what to DO and what NOT to DO
      - Five Minute Whiteboard
        
        Employee Names on Top - Their Tasks for the week with priorities from A to C
        
        Friday Afternoon
  - - - Rule 2 - Transaction Businesses
      - Rule 3 - Own the Customer
      - Rule 1 - Ride a wave
      - Rule 4 - I like digital assets
      - USE THINKING TIME - ROAD LESS STUPID - TO THINK OF WAYS to scale, what needs improvement etc.
      - Decision Matrix
        
        10-15 Important things about given subject, then give each thing a weight from 1.0 to 2.0, then for each idea/house/whatever give a rating from 1 to 10, multiply it by weight of given item and add them all up.
    - - A financial number
      - An allocation of time
      - Duration of time
      - A financial target
      - Dedicate someone close to you to tell you when you're out of bounds.
      - Rewards - Finding Hidden Treasures
        
        Find out what your employees DO and DO NOT want
        
        Do not make the targets complicated to get to the reward, sometimes maybe even let the employees themselves devise a reward system
        
        Do not get employees accustomed to something and then fail to deliver it.
        
        Do not reward for good wishes, but for work well done.
        
        Reward Yourself
        
        Avoiding the All or Nothing Trap