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CHAPTER 9: EXPLOITING OPEN INNOVATION AND COLLABORATION - Coggle Diagram
CHAPTER 9: EXPLOITING OPEN INNOVATION AND COLLABORATION
Six principles of open innovation
Tap into external knowledge
External R&D has significant value
Do not have to originate research in order to profit from it
Building a better business model is superior to being first to market
Best use of internal and external ideas, not generation of ideas
Profit from others intellectual property (inbound IO), & others use of our intellectual property (outbound IO)
Types of collaboration
Subcontract/supplier relations
Licensing
Strategic alliance
Joint venture
Network
Managing Alliances
Common problems;
shape hard-earned technical & market knowledge
Compromise product specification, development and strategy
Danger of leakage of knowledge to third parties
Factors which improve success of an alliance
Perceived as important by all partners
alliance 'champion' exists
clear plan and milestones agreed
frequent communication between partners
Dimensions of trust
Network
Competence
Commitment