SalesForce

5 core values

Mission

We build bridges between companies and customers.

Trust

Trust is our number one value. Nothing is more important.

Customer Success

Innovation

Equality

Equality, Diversity, Respect

Sustainability

Values connect and inspire us. Values create value.

1-1-1 model

Salesforce commits 1 percent of our employees’ time, 1 percent of our equity, and 1 percent of our product to nonprofits

Pledge 1%

Customer 360

Commerce team

Create storefront customized for customers.

IT team

Build an App to connect community

Sales, Service, Marketing, Commerce, IT

Add-on Products:
MuleSoft integration platform
Tableau, our business intelligence platform
Einstein, our built-in artificial intelligence (AI)
Slack

Ease with which reports can be generated => Tableau

For 1. Customer Success => 2. Innovation is required => 3. Trust among team + partners is must => 4. Equality, Diversity and Respect are Foundation

CRM Journey
=> 1. Integration (Silos breakup) for Communication (Efficiency)
=> 2. Data to understand
=> 3. AI for Prediction

Sales Cloud, Service Cloud

Influencing enterprises to use Cloud Computing and having data in the Cloud in 1999 was a challenging task.