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Jastire : New Campaign - Coggle Diagram
Jastire : New Campaign
Social Media
Facebook & Instagram
Video Promo ad
Short form video
Begins with train moving out of way of a dreamy meadow
Reference to Derby's transport system
General posts: Images
Same shoot
Use of trending ethereal aesthetic
Casting non-binary, gender fluid and racially diverse models
Radio Ad
To be played on Podcasts
Aimed at 18-24
Played on accepting and diverse podcasts
Website
Re-launch
New, fresh aesthetic
Soft, pastels to represent themes of nature and ethereal aesthetic
Video & images used from socials
Overall Aim
'Breathe New Life'
Aim to breathe new life into old stereotypes of the floral industry
Defeating ideals that giving flowers may only be for your partners or heterosexual traditions
Paralleling the notion of breathing new life into outdated visions of diversity and stereotypes
Act of giving yourself love instead of waiting to receive it