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Baking & Event Catering - Coggle Diagram
Baking & Event Catering
TARGET MARKET
Corporate Events - Business meeting catering such as cakes and cupcakes OR savoury twists such as cheese swirls, sausage rolls etc This could also be extended to do business lunches with sandwiches, and fruit kebabs etc
Local cafes, pubs and restaurants I will offer a baking service to other hospitality businesses who may need catering support.
Online Ordering Offering customers the option of online advance ordering for their own catering events or birthday parties**
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Customers of all ages and demographics are a potential target markets, so appealing to all is key to the success of this business venture.
Catering for events such as funerals, christenings etc I will offer buffet catering for events including sandwiches, cakes, sausage rolls, quiches etc
FINANCE
Start up costs I will not have the costs of opening a shop or ongoing rent commitments as I plan to run the business from home
Budget I have a £10,000 budget for setting up my business.
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RESOURCES
Physical Resources I will need to invest in a large oven and an additional fridge freezer, as well as baking trays, cupcake trays, and reusable delivery trays.
Human Resources I will be the main person running the business. I may need to draft in one off work members when catering for larger events. I will utilise family and friends who are keen bakers for this type of scenario, and pay them for the hours worked.
`Product Resources I will need to ensure that I plan ahead with catering requirements to ensure that I always have sufficient ingredients to deliver my catering requirements. Things such as eggs which sometimes can be in short supply in the supermarkets. I will also buy in bulk and store in airtight containers items such as flour and sugar.
OPERATIONS & MARKETING
**Posters and Leaflets I will use posters in local cafes, post offices, shops, community notice boards to promote my baking services.. **
Food markets and Food Fayres. I will look to rent a pitch at local food markets and fayres, and even perhaps at popular car boots where there are large footfalls. These can be good for selling the items baked, and also for handing out leaflets promoting services
Social Media I will set up my own Facebook and Instagram Baking Page. I will post in local selling pages promoting services. I will also upload videos showing my buffet event spreads, and birthday cakes and cup cakes.