Rising sea level in Singapore
Research/Info
Caused by excess greenhouse gases that causes the world to be warmer which leads to ice melting and lead to sea level rising
Mean sea level around Singapore is projected to rise by up to 1m by 2100
Singapore might be submerged in the near future
colour and tone
Design Movement/style
Poster info and text
Colour
realistic
Surrealism style
Easy to understand and look at
Make it seem more real-life to enhance the sense of urgency to change
Bring a sense of dark fantastical mood to emphasize the message
Message: If we don't reduce carbon emission, sea level will rise and singapore will drown
Target audience: Working Singaporean adult who drive to work
Purpose: Persuade audience to change their ways and take public transport instead of a personal car and to educate them about how harmful their actions can be
Tone
Allow audience to have a clearer picture of how devastating the outcome
Red to give a sense of urgency
Blue tone to represent water
Blue to also represent sadness of the problem
Urgency
Impactful
also enhance feeling of panic and surprise
Use of imagination help them to understand the message better
16-50
Call to action
reduce carbon emission
Burning less cacoal
less fuel vehicle by using a bicycle or public transport
Use of solar panels
What causes excess carbon emission?
Burning of fossil fuels
Cutting down of forest
Factories and vehicles that uses fuel
Scary
Convincing