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Chapter 10: Marketing Communication Tools for High-Tech Markets - Coggle…
Chapter 10: Marketing Communication Tools for High-Tech Markets
Advertising & Promotion Mix
Trade Shows Seminar, Training
Catalogs, Literature, Manuals
Direct Mail
Public Relations
Telemarketing
Media Advertising
Personal Selling
Internet Advertising & Promotion (New Media)
Classified
Search Ads
Branded Sponsorship
Web 2.0
Display / Banner Ads
Web 3.0
Viral Marketing
Widgets
Affiliates
Mobile Advertising
Virtual Reality Environments
Web Design & Management
Context
Community
Connection
Communication
Customization
Commerce
Context