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Chapter 9: Pricing Considerations in High-Tech Markets - Coggle Diagram
Chapter 9: Pricing Considerations in High-Tech Markets
Forces on High-Tech Pricing Decisions
Competition
Internet
Customer Perception's Cost
Unit-One Costs
Backward Compatibility
Network Externalities
Investment in R&D
Pressure on Performance & Price
Rapid Pace of Change
Short, Volatile Product Life Cycles
3C's of Pricing
Competition
Customers
Costs
Experience Curve
Customer-Oriented Pricing
Pricing of After Sales Service
Risk Avoiders
Hand-Holders
Basic Needs
Technology Paradox