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Chapter 6: Understanding High-Tech Customers - Coggle Diagram
Chapter 6: Understanding High-Tech Customers
6 Factors Affecting Adoption of New Technology
Trialability
Ability to Communicate Product Benefits
Complexity
Compatibility
Observability
Relative Advantage
Categories of Adopters
Early Majority
Early Adopters
Late Majority
Laggards
Innovators
The Chasm
Visionaries
Crossing the Chasm
The Tornado
The Bowling Alley
Main Street
Pragmatists
Customer Target Market
Segmentation Process
Customer Strategies to Avoid Obsolesence
Customer Migration Decisons
Customer's Paradoxical Relationships with Technology