Chapter 5: Marketing Research in High-Tech Markets
Product Development Model
Alpha Test
Launch 1st Ship
Product Development
Concept
Customer Development Model
Customer Validation
Customer Creation
Customer Discovery
Company Building
Marketing Research
Consumer Insight
Aligning Market Research with the Type of Innovation
Consumer Interaction Methods
Experimentation & Co-Creation
Traditional Market Research
Quantitative Market Research
Qualitative Market Research
Design Thinking
Ethnography
User Experience
Prototyping
Experimentation
Co-Creation