Please enable JavaScript.
Coggle requires JavaScript to display documents.
Unit 5. Components and types of tourism products. - Coggle Diagram
Unit 5. Components and types of tourism products.
5.1. The destination as a tourism product
The tourism product is mainly a set of services, composed of a mixture or combination of elements of the tourism industry.
is made up of
For the set of goods and services that are made available to tourists for their direct consumption; goods and services that are produced by different entities, but that the tourist perceives as one.
Nowadays, tourism is not understood as a simple trip to a place where there is something, but as a more complex and participatory activity.
It is about going to a place to do something. Thus, it is no longer enough to have resources to be contemplated, but it is necessary to build products that allow activities to be carried out, to participate.
In this way, tourism development ceases to be seen conceptually as the result of chance and becomes an activity whose greater or more successful evolution depends on carefully studied and planned design, promotion and marketing strategies.
5.2. Creation and management of tourist destinations
The richness of the artistic or scenic heritage of a locality is not enough to transform it into a tourist destination.
It is necessary to consider places as integrated systems in which the companies that provide services to tourists directly or indirectly play a fundamental role.
Integral management of the target product
This includes actions that establish the basis for common management, among which the following are included:
The generation of a common tourism brand
A tourist signage identifying the product
A common management structure to coordinate the execution of the Plan's actions and to become the embryo of an integrated management entity for the
product-destination
.
Common tourism promotion
Tourism marketing of the tourist product offer
Integration of private initiative
Brand generation:
The creation and endowment of a tourism brand is considered fundamental to achieve an appropriate strategic positioning in the tourism market of the
product-destination
to be configured, since it will allow establishing the key parameters to place the product in the leading destinations.
The objective is to
The generation of a tourism brand that encompasses the offer of the cities included in the project as an offer-product.
STRATEGIES FOR THE TOURISM PRODUCT
It will have to decide whether to target new markets or the current ones, and on the other hand, the actions on the chosen market can be carried out with the current products or with new products.
If these options are combined, four tourism strategies are achieved:
Penetration E.
To increase overall market share by offering the same existing product without incorporating any modifications or improvements.
E. of tourism product development
Acting on current tourism markets, incorporating new products that arise as variations of existing tourism products. Extensions in the basic line or with substitute products.
E. of extension of the tourism market
Use the same tourism product, trying to attract new tourism consumers, either by offering it to regions that have not been exploited to date (sun and beach in the Russian market), or by identifying new market segments for which appropriate actions had not been taken.
E. of tourism diversification
Horizontal: Greater coverage of the tourism market with a wide range of tourism products for customers with similar behavior to existing ones.
Vertical: The new products currently developed by the organizations manage to capture new markets in such a way that the new activities developed do not differ too much from the current ones.
5.3. Types of tourism products
The tourism sector offers products (services + rights of use) through different companies and various public and private organizations.
It is understood that the tourism product is not the same in all places or regions.
but it must have
Certain more or less common characteristics that meet the needs of tourists both on their journey and at their destination. Nor is it possible to think that all destinations have absolutely all the elements.
Jafari (1973), makes an interesting classification of product components according to their orientation:
Tourist-oriented:
All economic activities related to tourism. Goods and services that are produced primarily for the consumption of tourists that achieve an economic benefit for their producers.
These can be
Services of
lodging, food, tour guides, information and other services
.
Resident-oriented:
Goods and services that are produced primarily for the use and consumption of the local population, such as
infrastructure, security, pharmacies and hospitals, stores and many others
.
Integrated product:
It is the totality of goods and services that the tourist requires while away from home, which in general terms is the sum of the goods and services of the two aforementioned categories.
CHARACTERISTICS
Tourism products have both tangible and intangible components.
Expiration
Aggregability and substitutability
Subjectivity, individuality, immediacy and simultaneity of production and consumption
5.4. Overview of types of tourist destinations
Tourist destination
A tourist destination, depending on the claimant, can be a country, a region, a city or a specific place.
It is the place where facilities and services designed to meet the needs of tourists arriving at such places are concentrated.
Types of destinations according to tourist motivation
Single destination: Paris
Destination as headquarters and visit to the surrounding area: Malaga, Marbella, Ronda...
Circuit: Toledo, Madrid, Segovia, Avila...
Road trip: to Italy, Central Europe...
Types of tourism in a destination. Tourism segments
Sun and Beach
Eminently leisure and vacation, whose main motivation is the consumption of climatic elements and the beaches and coastline.
Cultural
Set of activities of a tourist nature that are carried out with the purpose of acquiring knowledge and broadening culture, integrating in them the recreational and leisure component.
Environmental
Activities that are carried out in contact with nature, from the balance of the environment in which they are inserted and under the concept of sustainability.
Rural
Tourism activity that takes place in rural areas and consists of an integrated leisure offer.
Incentives
They are a means used by company management to motivate and improve the efficiency of employees, rewarding them with a trip to congresses and conventions.
This is made up of participants who attend periodic meetings organized for professional or business purposes.
Milagros Camacho 8-870-401
