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SEO - Coggle Diagram
SEO
Google tools — 47%
HTML, CSS — 45%
Keyword research — 36%
Link building — 34%
Technical SEO — 31%
Java script — 18%
On-page SEO — 15%
Mobile SEO — 11%
Local SEO — 10%
A/B testing — 8%
SEO strategists
and
SEO specialists
may have some of the same job duties, like researching a website’s target audience, analyzing its current SEO strategy and identifying areas for improvement.
An
SEO specialist
might implement specific changes, like updating keyword lists or creating new pages.
SEO specialist
typically focuses on specific implementation strategies
SEO specialist
usually works with teams closer to the ground, such as in marketing or web development departments.
SEO Specialist
focuses on more immediate, short-term tasks.
SEO Specialist
needs to have strong technical skills to be able to implement changes to a website, such as adding or updating content, optimizing title tags and meta descriptions, and creating backlinks
An
SEO strategist
might, for example, recommend changes to a website’s coding or content creation strategy.
SEO strategists
often work in a similar environment as SEO specialists but spend more time working independently on projects.
SEO strategist
may focus more on high-level tasks
SEO strategist
may communicate more with internal stakeholders, like upper management or marketing directors
SEO Strategist
creates and implements long-term plans to improve a website’s search engine ranking
SEO Strategist
needs to be able to think creatively to come up with new ideas for improving a website’s ranking
need to be able to communicate effectively with clients or their team to explain their plans and get buy-in.
Project management
skills are also important in this role, as they may be responsible for coordinating multiple projects at one time.
both need to have up-to-date knowledge of the latest search engine algorithms and trends in order to make recommendations that will be effective.
An
SEO professional
is a person who specializes in learning and mastering the algorithms behind search engine results so that they can help their clients and companies appear in search.
SEO is taught as part of
digital marketing
data analytics, writing, marketing, research, web content, HTML, link building, competitor analysis, and keyword research
SEO specialists are hired as part of digital and content marketing programs, by web developers, as content marketers
All of the efforts of a “white hat” SEO lead to one thing: increasing organic search result placement for the page.
Robots go to work discovering webpages and analyzing them before entering them into an index.
Then they
receive a search query, determine which page in the index is most relevant, and return those results to the user
in a fraction of a second.
Remember, that search engine is now many things beyond the basic search engine that we can think of. For example, social networks are search engines as well. Learning their individual algorithms to gain more visibility is also something SEOs can focus on for the feature. This is especially important as Google's algorithms continue to look more and more into things like branding and social presence across the web as trust factors.
CMS, or Content Mgmt System, like Weebly, Webflow, HubSpot, etc.
On-Page SEO
Off-Page SEO
Technical SEO
