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Unit 1. Tourism planning - Coggle Diagram

- - - - Organized tourism planning from the beginning. This means that if there is a natural, cultural, religious or historical tourist attraction, all the necessary activities, products and services must be planned so that this attraction becomes a sustainable and sustainable tourist destination.
    - - Tourism planning based on pre-existing structures. In this case, the tourist destination already exists and as such has all the structures, activities, products and services, and planning arises as a need for coordination, efficiency and rationalization of existing resources.
- - - - In order to analyze the determination of a tourism policy, it is necessary to answer the following questions:
        
        ¿What type of tourism product can be offered?
        
        This will require an evaluation of tourism resources, taking into account that the resources available to a country, from a policy point of view, may attract a market or be desired, since for some countries certain types of tourism would not be desirable development options.
        
        ¿What type of tourism product should be offered??
        
        Depending on the characteristics of the market, supply and demand will be matched. Thus the marketing of tourism is essentially based on segmentation taking into account that the type of tourists attracted and tourists from certain countries may be more acceptable than others, this question will have to answer the development objectives.
        
        ¿How tourism should be marketed?
        
        In addition to the commercialization of tourism through the distribution and sales network formed by tour operators and travel agencies, it is necessary to prioritize the development of a tourism marketing policy based on the image that the country and its tourism sector wish to project; the image is of great importance, it must be attractive, realistic and differentiated from other destinations in order to consolidate the marketing effort.
        
        ¿What type of tourist should be attracted?
        
        The type of tourist to be attracted will depend on the inventory of tourism resources and accommodation facilities, available transportation will be determined in part by the available tourism resources themselves and the accommodation facilities, transportation and services. Market studies should be carried out based on an inventory of supply, i.e., what the country has to offer and the state of development of tourism resources.
        
        ¿What are the possible impacts resulting from the chosen policy?
        
        Tourism activity as a generator of immediate economic benefits is important for governments considering that tourism development is a long-term process that requires substantial and permanent investment in infrastructure and facilities.
        
        It is important to evaluate not only the economic results of tourism but also the social and environmental impacts of this activity, impacts that occur over a longer period of time than the economic benefits.