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Problem Journey Map, Problem journey map, Weather Element, Shop location…
Problem Journey Map
Laundromats
because there arent' tools
when too busy
they then consider a service
and check dry cleaning services
Laundry at home
DIY
Stains
checking for an expert opinion / cleaner
considering dry cleaners
Washing Machine Out of service
checking for services or a laundromat
considering a dry cleaner
Pets
bulky items
consider a service
Too busy / running out of clothes
consider a service
consider dry cleaning
Suits or expensive items
they get them dry cleaned
Maid
broken washing machine
laundromat
service
dry cleaners
dry cleaning
expensive clothes
get them dry cleaned
then consider a cleaning service for laundry
suits or work outfits
get them dry cleaned
then consider a cleaning service for laundry
cleaners for laundry
must be local and do delivery. ideally collection too
Problem journey map
traffic
dropped traffic
slow
sudden
no conversions
normal - traffic
it's about the funnel
attribution sucks
need traffic
blog posts
doesn't convert
link building
links
about brand
unlocking organic performance
Qualified clicks from google organic
Qualified conversions from google organic
Activate organic performance
Activating new sets of customers
Activating multiple conversion streams
Weather Element
Hot and cold weather = more dry-cleaning/laundr
Shop location Element
Easy access as all shops are a 5-10 min drive
SEO/Organic = Sales without advertising
traffic
product
googe
ranking pages
customers
their needs
low - mid income
unemployed OR with extra time
Cost conscious
mid-high income
convenience is king
mom is in charge of it all
dad works all day
mid - high income
employed
convenience is key
already get delivery