Sainsbury's x Entroxy
What do we do well?
What don't we do well?
What are our opportunities to improve?
Sources of inspiration
Look at what other peers are doing in the space
Take a minute to breathe, lay on the grass and look at the sky and think
Listening to music - modern piano / neo classical
Kindness - doing kind things for others
Come back / underdog story
People I see day to day – I only surround myself by the people that inspire me
Good competition
Collaborating with people – bouncing ideas off others
London – the energy, diversity, always something to do
Animals – dogs are always happy to see humans. Don't take the basics of life for granted.
Great / inspirational marketing
Colleague stories - giving a voice to the business
Creating a variety of videos across the different parts of the business
Consistency on LinkedIn - frequency and volume of posts
Visual identity - standing out from the crowd
How we break down information on a carousel - making a press release digestible
Creativity - formats/music/design
Bespoke stories - where we have a lot of time to craft a great story and creative
Matching the pace of the business
Time management - try to stick to 80%
How do we keep good ideas going?
Speed of delivery
Longer term thinking - what we we doing for PEAK?
Explaining our reports/results in simple terms
Engaging with our customers and colleagues on social
We have to have a way of dealing with both negative and positive comments
For a business case, it needs to be put forward as a business case... who is our resource / what is our capacity?
Engaging with suppliers / colleagues who tag us on LinkedIn
Show what other brands are doing - especially our competitors (do posts perform better if companies have engaged?)
Stage 1 - could be 'liking' the post
Stage 2 - could be resharing?
Urgent / last minute posts can be challenging - especially when at capacity for the week and still designing it to a good standard
Mix up the content variety - test shorter videos, carousels etc
Spotify "Quick fire questions". One word answer interviews. "This or that". Not just about the role, about home life too.
Next week - test this idea? Refine and send to C on Monday
Interview tips
Next week - Ask top 3 interview tips applying for Sainsbury's
Unpolished content - raw stories / content (not branded)
Colleague stories - bringing to life personal stories, things you don't know about them. Potentially, posts highlighting interesting achievements outside of the business?
How? Send a comms out to the business requesting colleagues and managed centrally...
Highlighting "The Grocer" store of the week whenever Sainsbury's has been awarded
New channels? Instagram
Register @ lifeatsainsburys
How will it be managed? What content has been prepared?
How do we change up the interviews to make them more accessible to colleagues and not all the same format?
Scope this out further. Self filming? Go pro? Voice notes?
Influencers trying out a role for a day i.e. warehouse
Can we film store working?
Test values based hashtags
Report on it in the QBR
Highlight the benefits of working at Sainsbury's
Do we want to update the benefits page on the website?
Claire to send benefits booklets
Use all the colleague Networks to create content from all the colleauge stories on our internal channels
Search the intranet and pull out diff content
"Me in three" 3 questions about you. Make this an extension of our interviews
Scope out and send to Claire