Vision Script
Future people, products, Sales and Marketing, Objectives and Goals
Future Reality as if it is today
Questions to ask:
What do you see?
What does it look like?
What is possible for you and the business?
What do you want for the business in the next 3 to 5 years?
What needs to change in he business model so the employees do not burn out?
What kind of products/services mix do we need to maximize our profitability?
How would the organisation compare against ur competitors in the marketplace?
What innovations or processes could we inest?
Do your have any doubts or beliefs about the future?
How do we help clearly scale our vision faster?
What interests, concerns and excites you?
NB = Clear, inspiring, practical, attractive, saleable
Roadmap
Direct strategic decisions
Direction and focus
INCLUDE:
Values
Purpose
Goals
Target Market
Product/services
Desired outcomes