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Pitch - Coggle Diagram
Pitch
III) Market Size
The total $ spent by customers to solve the problem currently and in the future
No of total target customers x willingness to pay $
How fast is the market growing?
IV) Why now?
Why hasn't the problem been solved already?
Macro or micro tailwinds that make it the best time to solve the problem.
It could be because the problem is going to get more and more important (or bigger) for the human race.
It could be because a new technology is now available.
I) Customer and the problem
Customer - A vivid description of the customer - their behaviors, beliefs, reservations, likes, dislikes etc.
Problem - An in-depth description of the problem customer's face, how frequent and painful it is.
II) Current Alternatives
How are these alternatives not good enough.
V) The solution and the insight
A deep explanation on the insight that you have that the rest of the world doesn't. How you reached the insight, what hypotheses will need to be tested to prove your insight right Or wrong. How does the insight make your solution at least 5X better than existing solutions.
VI) Competition
and Landscape
Is this a crowded market, is it a winner takes all market etc. What are the axes of differentiation between players in the space. Are you uniquely placed?
VII) Business and revenue model
How will the company make money - unit economics, roadmap to profitability, funding ask etc.
VIII) Why is this the best team
to solve the problem?
Showcase team's past experience, skills and passion.