Persuasive and argumentative techniques. Why are they used?
Repetition
Repeating key points or arguments helps to emphasize and reinforce them, making them more memorable.
Figurative devices
Rhetorical questions
Posed to engage the reader, rhetorical questions encourage reflection and imply the writer's viewpoint as the logical answer.
Pronouns
Personal Pronouns Using inclusive language like "we" and "you" establishes a connection with the reader, fostering a sense of unity and shared interest.
Antithesis
Contrasting ideas or words are juxtaposed to highlight their differences, creating tension and emphasizing the writer's viewpoint.
Statistics
Factual data and statistics provide objective evidence, enhancing credibility and persuasiveness by appealing to logic and reason.
Metaphors, similes, and analogies add vivid imagery and emotional appeal, simplifying complex ideas and making the argument more relatable and memorable.
Second personal pronouns The speaker uses a second personal pronoun in a speech to directly address the audience, creating a connection and making the message relatable. It helps engage listeners, capture their attention, and make the speech more persuasive and impactful.
Collective pronouns Collective pronouns, such as "we" or "us," are used in argumentative and persuasive speeches to create a sense of unity and inclusiveness with the audience. By aligning the speaker with the listeners and emphasizing shared goals or concerns, collective pronouns foster a feeling of togetherness and increase the audience's receptiveness to the speaker's arguments. They tap into the audience's sense of identity and belonging, strengthening the connection and enhancing the persuasive impact of the speech.
Listing
Listing in an argumentative or persuasive speech or writing can contribute to clarity, emphasis, logical progression, conciseness, and readability, all of which can enhance the effectiveness and impact of the message being conveyed
Tone
It's worth noting that the tone can be adjusted based on the intended audience, the specific topic, and the writer's purpose. However, overall, argumentative and persuasive writing tends to employ an assertive, persuasive, logical, convincing, confident, and respectful tone to effectively present and support the writer's arguments.
Imperatives
Imperatives are used in persuasive and argumentative writing for several reasons. They provide directness, clarity, and an authoritative tone. Imperatives serve as a call to action, urging the reader to adopt a certain viewpoint or engage in specific behaviours. They enhance persuasion, create a sense of urgency, and make the writing more memorable and impactful. Examples; Take action now! Stand up for what you believe in! Support this important cause.