The product encompasses the variety, design, packaging, quality, features and positioning of a product or service.

Simply put, price refers to how much a customer is willing to pay for a product or service. Pricing strategies are becoming more dynamic to keep up with highly educated consumers. For instance, discounting strategies could be permanently anchored in the minds of consumers, who may refuse to pay retail prices later.

lace refers to product accessibility to potential customers. This "P" recently evolved with the introduction of e-commerce. Deciding whether or not to sell a product on a website could significantly affect your relationship with distributors. Placing a product on Amazon is a great way to gain awareness of a product, and it can also act as a tool to ensure credibility due to trusted reviews.

Promotion is the most visible "P," as it includes advertising, sales promotions and PR efforts. Intersecting with the consumer where they live, on their devices, and capturing their attention with meaningful and motivating content has changed the way we approach promotions.

This refers to both the target market and employees. Thorough research is important to determine whether there are enough people in your target market that is in demand for certain types of products and services. Then, companies need to hire and train the right people to provide superior and consistent customer service. Employees need to be trained on customer habits and behaviour that humanize consumers using customer personas. The primary messaging and competitive advantage are also important to communicate in order to ensure that the voice of the company stands united.

Automation, systems and processes now play a critical role in the marketing mix. They reduce cost while also playing an integral role in achieving customer satisfaction and measuring results.

The inanimate space where employees and customers interact or any other tangibles that communicate value to the customer.

User-generated content (UGC), also known as user-created content (UCC), is any form of content, such as images, videos, text and audio, that have been posted by users of online platforms such as social media and wikis.

If a company wants to reach a wider and more global audience, you will hire people from other locations around the globe. Affiliate marketers do the work for the company for certain percentages in commissions when they sell the company’s product, this is an example of a pay per performance.
Affiliate marketing is also when a company who is not associated with a brand which promotes that brand from their website and benefits from the sales of that brand from their website.

Many of a company’s potential customers visit blogs, forums and other websites that they find interesting or useful. Display advertising refers to advertisements which are displayed on a third-party site, or a site that is not the site of the company. Display advertising refers to banners, boxes, interactive adverts, video adverts, overlays and other similar adverts that are linked to the landing page or website.

Display advertising creates a greater awareness of the companies brand as well as generating a highly targeted traffic that may lead to further leads or sales. Payment for digital advertising is usually based on cost per impression (CPM), which is usually more cost effective compared to cost per click (CPC) which is used in Pay per click advertising.