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Terminology and Concepts - Coggle Diagram

- - - - If a company wants to reach a wider and more global audience, you will hire people from other locations around the globe. Aﬃliate marketers do the work for the company for certain percentages in commissions when they sell the company’s product, this is an example of a pay per performance.
        Aﬃliate marketing is also when a company who is not associated with a brand which promotes that brand from their website and benefits from the sales of that brand from their website.
    - - Many of a company’s potential customers visit blogs, forums and other websites that they find interesting or useful. Display advertising refers to advertisements which are displayed on a third-party site, or a site that is not the site of the company. Display advertising refers to banners, boxes, interactive adverts, video adverts, overlays and other similar adverts that are linked to the landing page or website.
        Display advertising creates a greater awareness of the companies brand as well as generating a highly targeted traﬃc that may lead to further leads or sales. Payment for digital advertising is usually based on cost per impression (CPM), which is usually more cost eﬀective compared to cost per click (CPC) which is used in Pay per click advertising.
    - - User-generated content (UGC), also known as user-created content (UCC), is any form of content, such as images, videos, text and audio, that have been posted by users of online platforms such as social media and wikis.