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CVS - Coggle Diagram
CVS
Channel target audience
mostly young people
price sensitive
look for convenience
receptive to new ideas
instant consumption
Resources needed
trade marketing support
listing fund
year plan to include product and support
competitive cost and margin
Various products for pitching
channel strategy
In & out products to bring incremental sales
Ride on core strengthen RTE to secure base line sales
Product differentiation and exclusivity to customers
Trial pricing for new product launch to trigger pipline
Channel characteristics
fast-moving
need excitement
massive distribution
Key customers
Circle K
7-11
Vango
Goals
Regular pitching chance provided by customers
Volume, sales, brand awareness
Become a closed relationship