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H1 2023 Business Review - Coggle Diagram
H1 2023 Business Review
Overall
Sales Performance
Vs Target
GMV
AOV
CR
Visitors
YoY
GMV
AOV
CR
Visitors
Main objectives
Compare
What is better?
What is worst? Why
Traffic Source
On-site Ads
Spent
Results
YoY
Off-site Ads
Spent
Results
YoY
Others
Results
YoY
Compare & show performance
Compare
Is spent different YoY?
How much sales did each kind of traffic drive to store?
Performance
ROAS
Impact to Total GMV?
What kind of traffic should we invest? Why?
Promotion Tools
Overall
How much guided GMV by each promotion tool?
How about their cost?
How much of total guided GMV/total actual GMV?
Seller Rebate
FS In Store
Flexi Combo
Vouchers
Shopee Rebate
Shopee Voucher
Affiliate
Categories & Brands Performance
Inventory Health
How ADA P&L?
H2-2023 Objectives & Action Plans
Payment Method