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Bio Basket - Coggle Diagram

- - - - Paid Campaigns
- - - - Website
        
        E-commerce Journey
        
        Above the fold content
        
        Right and Attractive communication
        
        Easy and visible product Category
        
        Landing Page Attributes
        
        Pop-up with current offer
        
        Header on homepage
        
        Offer should be easy to apply
        
        PDP with correct info
        
        Cross selling
        
        Up selling
        
        Areas to improve
        
        Creative content
        
        Using brand face gives trust factor
        
        Contrast and color
        
        Price strick through
        
        Seasonal and top selling single product based creative
        
        Videos/Reels with product use case
        
        Me cooking using BB products
        
        Customer talking about BB
        
        Health alert creative
        
        Matrices
        
        Team hovers establishing the right marketing funnel
        
        Testing the audience
        
        Finalizing winning creatives criteria and restructuring the budget and increase step by step
        
        Hypothesis/ Assumption, action and result format to be worked upon in parts -
        Metrics, Budget, Product
        
        Upload speed and overall performance
        
        Major issues in both areas. Website to be shifted to shoppify from woocommerce
        
        Landing Page
        
        The homepage has to communicate health and brand language which should look different from any other random grocery/daily essentials brand
        
        The home page should have above the fold content neat and clean with an attractive banner and categories above
        
        PDP
        
        Product description and exact product photo to be added
        
        Check Out Flow
        
        Easy checkout flow using plugins such as shop flo or zecpe should be installed
        
        Cross selling and upselling
        
        On the homepage attractive offers should be visible. (may be a tab)
        
        Plugins such as monk commerce for cross and upselling should be installed
- - - - Customer Experience
        
        Customer Retention
        
        Purchases and post purchases
        
        Quickly solving any delivery issues through dedicated person
        
        Repeat customer
        
        Offers should be segmented based upon types of customer
        
        Purchase frequency
        
        High frequency customers
        Medium frequency customers
        Low frequency customers
        Lost customers
        
        3 more items...
        
        Seasonal
        Customers who buy our Diwali hampers
        
        What more can we offer them and get more business
        
        Channel
        Based upon preferred communication such as whats app , website , social media, email , zoho
        
        The young customer base prefers communication on social media where they look for farm stories , products etc . Targeted paid ads can be used.
        
        Many of our customers not present on Instagram , they might prefer email or whatapp marketing
        
        Benefit
        
        Which benefits customers value the most (mapping for each customer)
        
        Convenience
        
        Affordability
        
        Quality /authenticity
        
        Metrices
- - - - Social Media
        
        Creative content
        
        Keeping the feed content oriented rather than product oriented
        
        However , more reel/video related content with the brand face and user generated content , farm stories , famer stories need to be worked upon as we get the best traction for that.
      - Abondand carts are very high
- - - - This may voilet our promise of delivering within 48 hrs from harvesting