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MYSTEP_LOGO_2022-01- - Coggle Diagram
What is MyStep?
MySTEP provides short-term job opportunities on a contractual basis in the Public Sector, Government Agencies, and Government-Linked Companies (GLCs).
The Malaysia Short-Term Employment Programme (MySTEP) is a government initiative that provides short-term employment opportunities (contracts) in various Ministries, Government Agencies, Government-Linked Companies (GLCs), Government-Linked Investment Companies (GLICs), and Strategic Partners.
The MySTEP initiative is specifically designed for Malaysian citizens aged 18 and above from diverse academic backgrounds. Its purpose is to create more job opportunities and provide work experience to enhance the employability of workers in Malaysia.
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Target Audience
Demographic
The demographic of MySTEP participants is diverse, consisting of Malaysian citizens aged 18 and above from various academic backgrounds. The program aims to offer opportunities to individuals from different demographic groups, including different ethnicities, genders, and regions across Malaysia.
Psychographic
Motivated to find job opportunities, proactive, and driven to enhance their employability and gain valuable work experience. participants include determination, a strong desire for personal and professional growth, and a willingness to explore new opportunities.
Young AudienceYouth unemployment rates are consistently higher than adult rates worldwide.(Institute of Labour Market Information and Analysis (ILMIA). Link TitleMalaysia youth unemployment rate for 2021 was 15.60%, a 1.57% increase from 2020.
(macrotrends) Link Title
Platform
Background
Video content is gaining popularity as a way for consumers to learn about brands and products. According to NogenTech, 91% of marketers are using video content in 2023, Suggested small bite video (Kelly Richardson, 2023) Link Title
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Tiktok
In 2022, there were approximately 14 million TikTok users in Malaysia. The user base is projected to grow consistently from 2023 to 2027, with an estimated 21 million users in Malaysia by 2027.(Statista Research Department, 2023) Link Title
Platform choose TIKTOK
Content Startegy
1.Exploring TikTok's features, including filters, effects, and trending songs.
Captions,Sounds,Hashtags*, Effects ,Trending topics
- Discover Branded Hashtag Challenges and try out TikTok's Duets feature
- Survey Current Algorithm
- Target Audience (its not just teen , based on article second highest is 20-29)
- Track your progress
Type of content
Short Comedic Skit , using comedy and humour as the theme to capture the audience.Why Humour? (Pranav, 2022) Link Title1. Boosts Sales: Humor in marketing captivates the audience and fosters a connection with the brand, leading to increased sales.2. Strategic Engagement: Humor attracts highly engaged followers who actively seek and enjoy the brand's content, resulting in qualified leads and higher conversion rates.3. Shows the Human Side: By using humor, brands can interact playfully and relatably with their audience, building authentic relationships and a positive public image.4. Organic Reach: Humorous content is widely shared, generating word-of-mouth promotion and reaching new audiences organically.5. Encourages User-Generated Content: Humor prompts followers to create their own jokes and contribute through comments, amplifying the brand's message and turning customers into advocates.6. Enhances Memorability: Quirky and humorous brand messaging leaves a lasting impression, increasing the chances of being remembered by the audience.
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