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Kleinanzeigen PRO Case - Coggle Diagram
Kleinanzeigen PRO Case
Questions to Cord/Jana
Definition of Strategy
What are we
Skeleton
Structure?
Problem to solve
Objectives & Goals?
Stakeholders
Timing
To do
research what amazon did to engage sellers on its platform
research how ebay manages sellers and individuals selling on the platform
Define the problem to solve
what KPIs did ebay/amazon use to measure success?
What objectives?
how did other listings businesses manage this?
OLX?
Craigslist?
Dump
how the fuck can PRO inventory influence C2C negatively????
Use PRO to generate more listings
Give PRO users more tools to sell
all sales by PRO sellers make C2C users shy away
what will PRO users pay subscription for?
ability to generate and send invoices
sales reporting & tax reporting
more sales?
Manage their interview
shared messaging account
Store page
filter on page
multiple instance of product
multiple payment options
ad package inside subscription
Keyword search tool
pull inventory from ebay/amazon/other stores where they are live?
What's the problem to solve?
How can we bring in PRO sellers
Who is our target?
small boutique shops
anyone looking to open an online store
bring them to kleinanzeigen
clearance sellers
offline sellers intimidated by online
don't know amazon and ebay and feel it's too late for them to start
savvy online sellers
already have experience on amazon and/or ebay
Niche sellers that won't work on Amazon
used bikes
used furniture
used home accessories
shit branding
antiques
collectibles
used musical instruments
Hussam Notes
same UX of listings B2B as C2C
upskill the C2C with tools similar to B2B but lite versions
AI for copy
AI for photo editing