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Period Poverty, KEYWORDS BRAND PERSONA: INSPIRING, UNIQUE, LIVELY -…
Period Poverty
campaign
goals
clean sanitation
easy access to products
gender equality
sustainable
longterm
audience
gender
women
men
age
17 to 45
personality
open minded
Empathetic
activists
inclusive
action
platforms
social media
facebook
instagram
youtube
offline ads
banner
merch
billboards
posters
online ads
website
interactive challenges
names
Celebrate your Cycle
Red alert; a period revolution
crimson compassion
design
color
harmonious
cream
green
white
bold
red
orange
black
hot pink
delicate
soft pink
baby pink
blue
style
eccentric
powerful
unique
new
strong
contrasting
fresh
eye catching
colourful
excited
happiness
fun
INSPIRING
key visual
mascots
ovaries
menstrual blood
pads
problems
taboo topic
controversial
closed minded
sensitive
Menstrual cost
expensive
considered privillege
lack of education
bullying
careless
KEYWORDS BRAND PERSONA:
INSPIRING, UNIQUE, LIVELY