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Social Media as a Marketing tools :fire:, top three reasons: - Coggle…
Social Media as a Marketing tools :fire:
Overview of Consumer Goods Ecommerce
Digital media spending in Malaysia is on the rise in 2023, with businesses investing a total of 747.5 million USD, an 18.6% increase from last year. This trend is being seen across the board.
businesses recognise digital media's effectiveness in reaching their target audience and invest accordingly
One of the fundamental reasons for using social media in marketing field is that it provides direct information to the company related to customer preferences and awareness regarding their product
(Keegan & Rowley, 2017)
Social Media Marketing can be communicated as the process toward making matter that marketers have customized to the setting of every social media platform so as to initiate client participation and belongingness (
Duffett, 2017)
Facebook, Instagram, and TikTok
being Malaysia's most popular social media platforms.
Tiktok
In 2022, the number of TikTok users in Malaysia was estimated to reach around 14 million
Malaysia social media search trends
Videos are the #1 branded content used by marketers.
Nearly 93% of marketers say that they’ve landed a customer thanks to videos on social media. Additionally, 54% of them say that video is the best type of content for achieving social media goals.
SproutSocial
Facebook
There were 30 million Facebook users in Malaysia in February 2023, which accounted for 86.8% of its entire population.
Instagram
In 2022, there were more than 15 million Instagram users in Malaysia, an increase by one million users compared to the previous year.
Gen Z logs on to social media for an average of two hours and 55 minutes.
World Economic Forum
Link Title
Main Reason for using the internet
Demographics:
:warning:
Aged 25-34
, are the most active
Aged 18-24
are second most active
Aged 35-44
are the less active
What makes Malaysian love to spend online
:question:
55.9% of e-commerce transactions completed on mobile devices
Country's growing number of consumers continuing to trust online ways of procuring their needs and wants
Businesses recognise digital media's effectiveness in reaching their target audience and invest accordingly.
Advertising Spend in 2022
Link Title
Digital marketing statistics in Malaysia
There has been an
18.9% increase in total ad spend across all marketing channels
, amounting to a staggering 257 million USD increase from the previous year.
Digital ad spend
, has seen a significant
increase of 21.9%, equating to 198 million USD
.
It's clear that more and more companies in Malaysia are catching on to the digital boom.
Digital ads now make up 68.2% of all ads
in Malaysia.
How to reach audience?
Storytelling
Use trending effects, with After Effects
Show results
top three reasons:
Finding information (76.2%),
Keeping up-to-date with news and events (65.8%),
Staying in touch with friends and family (64.2%)
