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The Death of Demographics!- with David Allison - Coggle Diagram
The Death of Demographics!- with David Allison
Who are you and Why did you write another book?
David Allison
original episode back in feb 2019- one of our most popular episodes! and one of our favorite interviews
Are demographics really dead?
I loved the point you make that they are often enforcing painful and hurtful stereotypes! so true!
Why do they endure?
What are the alternatives?
Explain the 3 legged stool
Demographics
Psychographics
Valuegraphics
How do values change region to region
Just explore a few examples - as lots more in the book!
4 Step DIY process explained ( again this will help point them to the book :-)
find your Archetypes and why they are important
Send out the quiz
check the chart for region
Values thinking
Values thinking process
If we want to know more / do more with valuegraphics where do we go/ what should we do
Whats the big mission with this movement David?