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Representation
The Guardian
The Conservative Party
Textual Representation
The main headline "Cummings accuses PM of lying" makes Boris Johnson seem like a criminal for he is being "accused" which can be related to ideas of someone being "accused" by the police. Prime Ministers are supposed to uphold the core values of society and so this makes him seem like less of a prime minister and more of some evil criminal.
The word "party" in the headline may make Boris Johnson seem like a clown, as clowns often go to parties. This may have a negative affect on BJ's reputation because of two reasons.
Context: The "killer clown" idea that had circulated around may make it seem like BJ is an evil murderer. This would link to his representation as a criminal in the main headline.
Representation of clowns: Clowns are often represented as "silly" and in a way, "unintelligent". Boris Johnson having these characteristics would not fill the role of Prime Minister because these are traits that would not be good during a crisis, such as the COVID-19 Pandemic.
There seems to be a prominent theme of "Conservative dishonesty" across the entire text, with moments like the Mone (a Conservative party member) inquiry seen as a separate news story to the main one. This idea of the Conservative Party being dishonest can make the reader feel less inclined to vote for them, which is very noticeable considering the regional elections are showing the Conservatives to be losing a lot of support.
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The Sun
The Conservative Party
Textual Representation
In the secondary story, text can be seen saying "Britain BREXpects". This is a play on words, combining Brexit (which is already a play on words) with "expects". This adds an idea that "all of britain wants Brexit", despite the vote being extremely close. This could pressure people into thinking "well if everybody is voting for Leave, I've got to as well to be a true British patriot".
British Patriotism is also shown in the "join our jabs army" text. This is because the idea of an army is inherently nationalistic as it serves to protect the nation. Although this is not exactly linked to the Conservative Party, it still makes the people feel that The Sun is a newspaper for "true British patriots" and will make them believe that their bias is better than everyone else's bias.
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Pride
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In the 1950s, women's magazines started moving away from cooking/housewife duties and instead towards fashion and interests.
Putting FGM, a controversial topic on the front cover for everybody to see may be considered quite brave as it is brining serious topics into magazines, which are normally more calm.
The masthead “Pride” may make the audience feel empowered/prideful of themselves. It is shown in red, which indicates ideas of passion. This may mean that the masthead is encouraging people to take pride in themselves and follow their passions.
The word “pride” could be associated with the contemporary ideas of “pride” such as the Pride festival or also could simply be about its definition: being proud of yourself. This may contrast with the horrible things minority groups could experience that try to remove their pride in themselves.
This Girl Can
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Mantra "sweating like a pig, feeling like a fox" makes it seem like it may be difficult but it's completely worth it as you will feel great.
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The simple "can" is very powerful because many outlets have suggested more traditional "this girl cannot" views so this going against them is very strong.
Quality Street
Quality Street uses intertextuality in order to show their brand. In the picture frame behind the main person, you can see "Major Quality" (who I assume is named to say their sweets are indeed major quality and also to portray an idea of him being an army-man which makes him seem like a great person, incentivising people to buy the sweets.) and Miss Sweetly. These two have always shown up in Quality Street's adverts and have become a convention for them.
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Theories
Male gaze theory, Laura Mulvey. Believed that women were objectified and sexualised in the media to align to a stereotypical male interest.
The Frankfurt School in the 1920s believed that the media was able to censor anything to benefit the government and corporate capitalism.
The Sun may be an example of the Frankfurt School as they often do whatever they can to defend corporate capitalism.
Enigma code, anything in a story that is not fully explained/is a mystery. This keeps the audience wondering, which makes them keep attention at the media.
Halls Representation is an idea by Stuart Hall which believes representation is the ability to describe or imagine.
Colour Theory
Red - love, passion and anger
white - innocence, purity, emptiness, minimalism
black - power, elegance and formality