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Social Learning Theory
'Social behaviour is learned by observing and…
Social Learning Theory
'Social behaviour is learned by observing and imitating the behaviour of others'
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Observational Learning
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Requires attention, memory
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Models
Information about behaviour, consequences of behaviour
Family, peer group, the media
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Meditational Processes
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Motivation: The will to replicate behaviour, this is usually determined by reward or punishment
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Weaknesses
Highly artificial, BOBO DOLL = doesn't represent everyday
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