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MyStep
MYSTEP_LOGO_2022-01-, Why choose this platform?, Reference,…
MyStep
About
A short-term employment program, lasting between 3 and 12 months
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Applicants must meet certain eligibility criteria, such as having a minimum of SPM or equivalent qualifications, and being proficient in the national language.
Target Audience
Demographic
- 18 years old & above
- Male & female
- Minimum SPM or equivalent qualifications
- Unemployed or underemployed
Psychographic
- Career aspirations
- Motivation for skill development
- Willingness to learn
Geographic
- Urban areas
- Rural areas
- All states in Malaysia
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Promotional
Video
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Key Message:
Encourage Malaysians to utilize the mySTEP platform for job seekers, highlighting its benefits, practical skills training, and increased employability.
Tone:
- Motivational
- Friendly & approachable
- Informative
- Professional
Call To Action:
Encourage viewers to take action by visiting the mySTEP platform, providing clear instructions, and displaying relevant contact information or website details.
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