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"Deepest Abstract Persona" Campaign Design Through Fashion -…
"Deepest Abstract Persona"
Campaign Design Through Fashion
IDEA [UPDATE]
Emotion, Feelings and Self-Expression (Persona) in Abstract Fashion
7 Emotions:
Happiness, Sadness, Anger or Frustration, Neutral, Fear, Disgust and Surprise
Main Emotions:
Happiness, Sadness, Anger or Frustration
2 Main Design:
Neutral and Anger or Frustration
CONCEPT [UPDATE]
Simple, Unique & Abstract Design
12 Fashion Styles
Casual, Smart Casual, Formal, Chic, Street, Edgy, Retro, Bohemian, Vintage, Preppy, Grunge and Athleisure Style
CHOSEN STYLE [UPDATE]
Casual Style [Terpilih]
CHOSEN COLORS [UPDATE]
Neutral:
Cloud, Black and White
Anger or Frustration:
Red, Blood and Crimson
Happiness:
Sky and Lemon
Sadness:
Cloud, Black and Denim
FINAL DESIGN [UPDATE]
Competition:
Happiness, Sadness, Anger or Frustration
Final Research Report:
Neutral and Anger or Frustration
Base Colors:
Red, Yellow and Blue
Anger or Frustration:
Red, Blood and Crimson
Happiness: Sky and Lemon
Sadness:
Cloud, Black and Denim
MATERIALS [UPDATE]
Tidak menggunakan gantungan baju
Menggunakan bahan seperti spidol
CAMPAIGN [FINAL UPDATE]
Cause-Oriented Campaign:
Perubahan perilaku masyarakat terhadap isu yang terjadi
Media Kampanye:
Below The Line (BTL) -> Poster dan Spanduk
Pesan:
Mengajak masyarakat untuk lebih berani mengungkapkan diri (
persona
), emosi dan perasaan melalui fashion