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Teen Vogue Industry - Coggle Diagram
Teen Vogue Industry
Conde Nast publish teen vogue it is a huge/ global conglomerate. It was created to try and engage younger audiences which helps push them towards vogue brand.
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Conde Nast is diversified working within entertainment,technology, advertising, retail, restaurants etc. This helps to reduce risk by adding more opportunities for revenue.
Magazine prints have been declining rapidly and brands started reducing the advertising they were buying in print magazines resulting in massive revenue drops. Therefore Teen Vogue ceased being a print magazine in 2017 and became an online only site. This reduces their overheads eg printing and distribution costs.
Versha Sharma current Editor in chief (daughter of Indian immigrants and her history as a successful political writer, could impact upon the content she wants in the magazine, as well as the way she wants articles to tackle certain issues.)
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Some content may be seen as controversial and create a brand identity for Teen Vogue as being unafraid to push boundaries (presenting brand as more progressive) articles about women who worked in sex professions/anal sex/ abortions etc
social media is very popular for Teen Vogue, reflecting the rising trend of converged online technologies.
They use social media to push traffic to their website as this will help them to increase their advertising revenue.
Teen vogue is promoted across a wide range of social media to both engage audiences and earn further revenue through monetisation e.g Tik Tok (video based content)
Marketing their brand by having virtual events, e.g., virtual prom during lockdown, helps market the brand and potentially increases profit.
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The regulation article by Facebook was not labelled properly on the website as the article was an advert in disguise so had to be taken down.
Self regulation: e.g women who was going to work with the company posted homophobic and racist content on Twitter.
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