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Attitude industry - Coggle Diagram
Attitude industry
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Use of Facebook, Twitter, Instagram & YouTube
- global & modern audiences targeted
- all social media posts link back to the website, maximising website traffic & advertising revenue
- censorship features on Twitter & Facebook to censor sexual content
- protect against younger audiences who will be on social media
- issue with reaching a homophobic, transphobic audience
- lack of comment section or participation on website (Shirky) reduces the risk of this
Advertising
- website is free to access
- so advertising makes up for the potentially lost revenue from audiences using the website but not buying the magazine
- print magazine meant large revenue from advertising
- print sales declining, so offer advertising opportunities online
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